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Our Story


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Our Story


We are a highly motivated and passionate team with a shared vision to develop global, contemporary lifestyle beverage brands with clean label products. We believe in building a better future by embracing diversity, sustainability, transparency and social responsibility. By partnering with like-minded individuals and farmers, we set out to influence and support the lifestyles and communities of those who surround our brands and products.

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At Pure Steeps, our motto is “People First.” Our team is comprised of tastemakers, creators, dreamers, entrepreneurs, and tea/coffee enthusiasts. We find, empower and support talented people to make a positive impact on our communities.

Our parent company, has a knack for identifying brands built by savvy, morally and ethically business-minded individuals, and connecting them in a way that will multiply their reach while broadening their network. 

Kombucha Wonder Drink (founded by beverage industry pioneer Stephen Lee) and Secret Squirrel Cold Brew (founded by creative branding and design expert Trevor Smith) are the foundation for our platform to inspire people to Live Better, for a Better Tomorrow. 

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What we believe

We are committed to upholding our values and delivering on our promise to create high-quality products that are safe to consume and represent our culture of living better.